Between laboratory and market
At KIT, technology transfer is seen as a useful addition to research and teaching. Every year, our entire team receives countless invention disclosures, project outlines and innovative business ideas for start-ups and spin-offs. There is a great deal of potential to put some of these promising KIT research results into practice in collaboration with partners and to accelerate progress.
However, not every technical development has the same economic potential. In order to evaluate the chances of successful further development and future commercialization as early as possible and to increase the success rate, it is helpful to assess your own development from an entrepreneurial perspective. Our team is available to answer your questions on market research and provide support in assessing market potential.
Our offer for employees
- Initial consultation on innovation and technology transfer
- Assessment of commercialization opportunities together with our subject-specialized innovation managers
- Identification and evaluation of the potential market by analyzing the technology or invention
- Access to exchange opportunities with industry experts, e.g. KIT Industry Experts
A clear view of the market
Researchers are very familiar with the technology they have developed and its technical features. However, it is not always so easy to provide an initial outlook on the potential market. It is therefore helpful to take a targeted look at what is happening on the market. The basic question: How relevant and advantageous is your technology ultimately for potential industry partners?
A structured and data-driven approach helps to identify and exploit the commercial opportunities of your research. The following steps and key questions will give you an initial overview of the market situation.
Which application area, which market segment should be targeted first in terms of exploitation? How large or dense is the potential market? What barriers to market entry may exist? Collect data on the current market and the relevant sectors.
Which companies are active in the field, big players or SMEs? How pronounced is the competitive situation? Get a precise overview of the main players, customer groups, market trends and, if applicable, regulatory requirements and standards in the market.
Is there a need for your technical solution on the market? Are the advantages over existing solutions great enough? How much development work and time is still required before it is ready for the market? All previously collected data is analyzed to identify patterns, opportunities and challenges.
Once this initial market research has shown that commercialization could be worthwhile, the next step is strategic alignment. Examining the potential market helps you to make the right decisions and maximize the chances of success for commercialization. We are your contact for initial orientation, for individual questions but also for the development of a resulting commercialization strategy.
Develop a transfer strategy
Another way to obtain an assessment from the target market is to have a targeted exchange with the KIT Industry Experts. The diverse network of experts is managed by our team and offers you confidential exchange opportunities with KIT alumni working in the industry, such as online surveys or advisory one-on-one meetings or longer-term mentoring.
To the KIT Industry Experts